Observed Signal · Apr 29, 2019 · Funding · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Marondo Invests in OXID eSales
Munich-based private equity firm Marondo has taken a stake in OXID eSales, acquiring shares from LBBW Venture Capital, KfW, and MBG Baden-Württemberg. OXID eSales co-founder and CEO Roland Fesenmayr increases his stake, becoming the second-largest shareholder behind Marondo. The investment is aimed at expanding OXID eSales’ software and cloud business and accelerating international growth. In a press release, Fesenmayr notes Marondo brings IT/software expertise and international experience, and that growth will be financed from ongoing earnings, with IBG Beteiligungsgesellschaft Sachsen-Anhalt also backing the new shareholder structure. The deal underscores a strategic move to bolster internationalization and scale for the e-commerce platform provider.
Private equity investment enabling international expansion of an e-commerce platform.
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Key Takeaways & Evidence Grounding
- Marondo acquires shares in OXID eSales from LBBW Venture Capital, Kreditanstalt für Wiederaufbau (KfW), and MBG Baden-Württemberg.
- Roland Fesenmayr increases his stake and becomes the second-largest shareholder.
- Investment aims to strengthen OXID eSales’ software and cloud business and support international expansion.
- IBG Beteiligungsgesellschaft Sachsen-Anhalt named as a financing partner backing the new shareholder structure.
- Information originates from a press release by OXID eSales.
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