Observed Signal · Apr 20, 2023 · Podcast Discussion · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Marketing Without Third-Party Cookies: Expert Insights
This CMSWire podcast episode discusses the impact of third-party cookie deprecation on digital marketing. Hosts Rich Hein and Dom Nicastro interview Ratul Shah of SAP and Tim Hayden of BrainTrust. They explore how cookies are used today, the role of first-party data, and the shift towards consent-based data strategies. The experts argue that rather than worry, marketers should evolve by focusing on personalized, contextually relevant experiences using first-party data. They also discuss the influence of big tech companies like Google, Apple, and Amazon in driving this change. The conversation emphasizes the importance of understanding customers across devices and channels and building trust through transparent data practices.
Editorial discussion on cookie deprecation, provides strategic insights but no new factual developments.
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Key Takeaways & Evidence Grounding
- Google announced it would block third-party cookies in 2022.
- Firefox and Safari have been blocking third-party cookies since as early as 2013.
- Experts recommend a shift to consent-based first-party data strategies.
- The podcast is Episode 3 of CX Decoded by CMSWire.
Connected Companies & Entities
4 Entities mapped“Ratul Shah, head of product marketing at SAP...”
“Google has essentially announced the death of cookies with them blocking them in 2022...”
“you're seeing Google and you're seeing Apple and some others that are the ones pulling the strings on this cookie-less future...”
“How much of our shopping goes to them, how much do we take away from the four or five retailers that we would have gone to in an average wee...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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