Observed Signal · Dec 9, 2024 · Industry Report · Source: Trending Topics · Impact: 2/5 · Sentiment: Positive
Marketing Trends 2025: AI, Mix Modeling, and New Shopping Assistants
Two German agencies, eMinded and Smarketer Group, have analyzed marketing trends for 2025. Key trends include increased adoption of AI and machine learning in marketing, with 86% of surveyed DACH marketers addressing AI implementation and 64% already using it. Marketing Mix Modeling is highlighted as a powerful tool for measuring advertising effectiveness and optimizing budgets. Voice search and digital assistants are expected to grow, driven by platforms like TikTok and Pinterest. Amazon's AI-shopping assistant Rufus, recently launched in German-speaking regions, is set to transform commerce media by providing personalized shopping experiences and insights. Additionally, sustainability (ESG) is becoming a priority for consumers, especially millennials and Gen Z. Survey data shows 56% of DACH marketers plan to increase online marketing budgets in 2025, with the B2C sector even at 71%.
Provides insights into AI adoption and marketing budget trends that influence AdTech strategies, but is a forecast rather than a concrete industry-changing event.
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Key Takeaways & Evidence Grounding
- 86% of DACH marketers are considering AI implementation, and 64% already work with AI
- 56% of DACH marketers plan to increase online marketing budgets in 2025, up 10% from prior year
- Amazon Rufus, an AI-based shopping assistant, was recently launched in the German-speaking region
- eMinded surveyed 181 online marketers from the DACH region
- Smarketer predicts that AI-based shopping assistants will change customer communication in commerce media
Connected Companies & Entities
1 Entity mapped“Im Commerce-Media-Bereich soll sich die Kundenansprache durch KI-basierte Einkaufsassistenten wie zum Beispiel Amazon Rufus verändern....”
Ontology Mapping & Concepts
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