Observed Signal · May 4, 2023 · Research Report · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
Marketers Rapidly Adopt Generative AI, Survey Finds
A new report from Botco.ai reveals that three-quarters of marketing departments already use generative AI tools, with ChatGPT as the most popular (55% usage). Software and technology industries lead adoption at 91%, followed by finance at 90%. The survey of 1,000 US marketers shows generative AI is primarily used for website copy (48%), brainstorming (66%), and producing final content (49%). Challenges remain around privacy, security, and ethics, but the high usage and quick ROI suggest a lasting industry transformation rather than a temporary fad.
Provides quantitative insight into the rapid adoption of generative AI in marketing, indicating a significant shift in content creation and marketing workflows that impacts the AdTech and MarTech ecosystem.
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Key Takeaways & Evidence Grounding
- Botco.ai surveyed 1,000 US marketers in March 2023.
- 75% of marketing departments use generative AI tools.
- ChatGPT is the most used generative AI tool, with 55% usage among adopters.
- Software and technology industries have the highest generative AI usage at 91%.
- 66% of respondents use generative AI for brainstorming; 49% use it to produce final content.
Connected Companies & Entities
3 Entities mapped“Botco.ai’s survey reports that OpenAI's ChatGPT is the most commonly used generative AI tool....”
“Jasper.ai (36%)...”
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