Observed Signal · Jun 27, 2024 · Research Report · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Marketers Face Major Video Content Production Hurdles
The article discusses the key challenges brands face when managing video content, based on the Cloudinary Global Video Survey. It highlights that producing video variants for different channels (58%) is harder than creating original videos (46%). Collaboration issues between creative and development teams are prominent, with managing requests and feedback (46%), lack of technical knowledge (33%), and limited visibility into developer timelines (31%) as top hurdles. Asset delivery problems include multiple file formats (45%), lack of optimized files (41%), and late delivery (38%). The article recommends centralizing assets, automating repetitive tasks, leveraging AI, standardizing processes, and improving communication to overcome these obstacles and maximize video ROI.
Provides insights into video content production challenges and best practices, relevant for marketers but not a major industry event or platform change.
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Key Takeaways & Evidence Grounding
- 58% of respondents found producing video variants for different channels more challenging than creating original videos (46%).
- 46% of creatives cited managing requests and feedback as the top challenge when working with development teams.
- 45% of respondents grapple with multiple file formats when receiving video assets from creative partners.
- The Cloudinary Global Video Survey polled 303 web developers, marketers, and business leaders across 15 countries between Feb 27 and March 12.
- 82% of people have been convinced to buy a product or service by watching a video.
Connected Companies & Entities
2 Entities mapped“The results of the recent Cloudinary Global Video Survey are in....”
“The Cloudinary Global Video Survey was conducted by independent research firm, Researchscape International....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Cloudinary 2026 Retail Survey Results: Retailers' Top Priorities
Cloudinary's blog now features a new lead article titled 'We Asked Retailers Their Top Priority in 2026. They Gave Us 13.' This article discusses the results of a retail survey, highlighting that retailers have 13 top priorities for 2026, including video, authenticity, personalization, and seamless experiences. The article is dated September 2026.
Digiday Technology Awards 2026 Honor AI and AdTech Innovators
The 2026 Digiday Technology Awards recognized companies across various categories, including AI, personalization, and ad tech. Notable winners include PolyAI for Best AI Tool, with SafeRide Health deploying its AI agent 'Steven' to manage over 80% of inbound calls. Taboola's CEO Adam Singolda was named Technology Founder of the Year for launching DeeperDive, a conversational AI platform for publishers. Contentful and Docusign won Best Personalization & A/B Testing Platform, which enabled Docusign to personalize homepages for 20 audience segments. Other winners include Seedtag and Qatar Tourism for alternative ID, Viant for best buy-side platform, and Semrush (an Adobe company) for SEO. The awards highlight industry trends toward AI, agentic tools, privacy-first identity, and integrated measurement.
Why AI-Powered Moderation Is a Must for Video Libraries
Cloudinary's blog features a new article on AI-powered moderation for video libraries, highlighting the need for automated review of hate speech, violence, and explicit content at scale.
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