Observed Signal · Jun 5, 2019 · Partnership · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Mapp Closes Webtrekk Acquisition
Mapp, a cloud-based digital marketing provider, announced the closing of its acquisition of Webtrekk, a German Customer Intelligence and analytics platform. Webtrekk becomes fully owned by Mapp but will continue to operate as a standalone solution. The combined offering fuses Webtrekk’s customer intelligence with Mapp’s cross-channel marketing to deliver a unified platform driven by real-time data and first-party insights, enabling marketers to generate, analyze, and convert data into customer engagement. The joint product portfolio includes predefined dashboards, a bidirectional data exchange interface between Mapp and Webtrekk, email and web content recommendations, cross-channel marketing across channels like email, push, SMS, and remarketing, and AI-powered marketing intelligence with user predictions and scoring. Webtrekk customers gain access to Mapp’s international network across seven countries, expanding Mapp’s presence in the German-speaking region. Statements from Mapp CEO Steve Warren and Webtrekk founder Christian Sauer underscore the strategic potential of the integration.
Significant industry consolidation in MarTech; expansion of product capabilities and regional presence.
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Key Takeaways & Evidence Grounding
- Mapp completed the acquisition of Webtrekk.
- Webtrekk is now fully owned by Mapp and will continue as a standalone solution.
- Joint product portfolio includes dashboards, a bidirectional data exchange interface, email and website recommendations, cross-channel marketing, and AI-powered marketing intelligence.
- Website personalization with a drag-and-drop content editor is part of the integrated offerings.
- Webtrekk customers gain access to Mapp's international network in seven countries.
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1 Entity mappedRelated Market Signals & Shifts
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