Observed Signal · Apr 30, 2019 · Acquisition · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Mapp acquires Webtrekk
Mapp, a US-based provider of cloud-based digital marketing, has acquired Webtrekk, a German Customer Intelligence platform. Announced via company press releases, the combination will bundle the two portfolios to create a more comprehensive marketing technology suite. Advanced Analytics and Customer Intelligence will be integrated into Mapp Cloud, enabling marketers and data analysts to centralize customer data, analyze behavior with machine learning, and deliver cross-channel, personalized content. Steve Warren, CEO of Mapp, says the acquisition advances a holistic marketing platform, while Webtrekk founder Christian Sauer highlights the enhanced ability to activate customer data across websites, apps, and emails. Webtrekk’s Berlin headquarters will remain a base, and the transaction is expected to close in Q2 2019. The new offering will be marketed as Mapp Cloud powered by Webtrekk.
Acquisition expands marketing tech capabilities and strengthens cross-channel marketing platform
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Key Takeaways & Evidence Grounding
- Mapp acquires Webtrekk, a German Customer Intelligence platform.
- Advanced Analytics and Customer Intelligence will be integrated into Mapp Cloud.
- The combined offering will be branded as Mapp Cloud powered by Webtrekk.
- Transaction expected to close in Q2 2019.
- Webtrekk's Berlin headquarters will remain a base.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
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