Observed Signal · May 11, 2026 · Branding / Rebrand · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
M& Rebrands University of Zurich Political Science Institute
Zurich branding agency M& has developed a new brand identity for the Institute of Political Science at the University of Zurich (IPZ). The assignment covered brand strategy, a full website relaunch, digital storytelling and a comprehensive corporate-design (CD) manual to support long-term brand management. The IPZ website was restructured with simplified navigation and a sharpened visual design, and the institute launched a short-film format called "Forschung mit Wirkung" to explain research projects to diverse audiences. The new content and design system was extended to other communication channels. The article credits specific IPZ and M& staff involved in the project.
A local agency rebrand and website relaunch with limited impact beyond institutional communications and design; not industry-shifting for AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Zurich branding agency M& redesigned the brand identity for the Institute of Political Science at the University of Zurich (IPZ).
- The project scope included brand strategy, a website relaunch, digital storytelling and a CD-Manual for consistent long-term brand management.
- IPZ launched a new short-video format, "Forschung mit Wirkung", to explain research projects in concise film formats for different audiences.
- The IPZ website was fully reworked with restructured content, simplified user navigation and a sharpened visual design.
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Related Market Signals & Shifts
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New Brand for Bern Psychiatric Center After Merger
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SwissHoldings gets new brand identity from Studio Thom Pfister
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Züriwerk unveils inclusive rebrand with Evoq
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