Observed Signal · Oct 27, 2026 · Market Signal · Source: Saint Elmo's · Impact: 4/5
Lu Hagl verstärkt Saint Elmo’s München als Executive Creative Director
Mit Lu Hagl gewinnt Saint Elmo’s eine der profiliertesten Kreativen der deutschen Agenturszene für den Münchner Standort. Die vielfach ausgezeichnete Kreative übernimmt als Executive Creative Director die Leitung des Kreativteams mit Schwerpunkt Copy und Concept.
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Recent verified developments and strategic activity across this market segment.
Saint Elmo's Hamburg hires Pedro Americo
Saint Elmo's Hamburg, a Serviceplan subsidiary, has hired award-winning creative Pedro Americo from Jung von Matt. The Brazilian-born creative, who has lived in Europe since 2007, joins Saint Elmo's as a senior creative (referred to as a Creative Director in the piece). The article includes agency executives Corbinian Hennies (Saint Elmo's creative chief) and Anne Lee Sønnichsen (head of consulting) pictured with Americo. The announcement was published on 2026-07-20 by Horizont.
ING Germany Appoints Saint Elmo's as Creative Agency
ING Germany has appointed Saint Elmo's, a subsidiary of the Serviceplan Group, as its new creative agency following a competitive pitch against several participants. The decision comes as part of ING's ongoing efforts to refresh its brand communications and creative strategy. Saint Elmo's will be responsible for developing and executing creative campaigns for the financial services provider, with the first project already in progress. The pitch win marks a significant addition to Saint Elmo's client portfolio and reinforces the agency's position in the German market. The move is seen as part of broader trends in the banking sector to modernize their marketing approaches and engage with customers through more compelling creative content.
Eric Schoeffler appointed CCO at Saatchi & Saatchi Germany
Eric Schoeffler, the former creative chief of Havas Germany, has been appointed Chief Creative Officer (CCO) of Saatchi & Saatchi in Germany. The 58-year-old will take over the responsibilities of the previous office-holder Luitgard Hagl and will assume a special role connected to a new major client. The personnel announcement was published on July 6, 2026 in Horizont and reported by Mehrdad Amirkhizi.
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