Observed Signal · Dec 18, 2019 · Competition · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
LoyJoy wins startup contest at German Marketing Day
LoyJoy, a Münster-based technology company, won the startup competition at the 46th Deutscher Marketing Tag. In the final of the Startup Bootcamp, LoyJoy's chatbot-focused Conversational Marketing platform defeated four other finalists. The decision was made by the attendees' jury, a group of marketing experts and investors, with over 1,500 industry professionals present at the Düsseldorf event on December 4–5. The prize consists of €20,000 in media services provided by absatzwirtschaft. LoyJoy's solution combines automated chat with gamification to deepen customer relationships. Founded in 2018, LoyJoy already counts brands such as Beiersdorf AG, WestLotto, Géramont, Milkana, and Kölln among its clients. Co-founder Ulf Loetschert expressed optimism that winning would accelerate market traction. Organizers of the Deutscher Marketing Tag include Deutscher Marketing Verband, HANDELSBLATT MEDIA's Management Forum, and the absatzwirtschaft magazine. Other finalists included Opinary, 1plusX, OneFID, and Proctorio.
Awards / recognition of a startup in Martech; moderate industry relevance.
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Key Takeaways & Evidence Grounding
- LoyJoy won the 46th Deutscher Marketing Tag startup competition.
- Finalists: LoyJoy defeated Opinary, 1plusX, OneFID, Proctorio.
- Prize: €20,000 in media services from absatzwirtschaft.
- LoyJoy offers Conversational Marketing software using automated chat and gamification; founded in 2018.
- Customers include Beiersdorf AG, WestLotto, Géramont, Milkana, and Kölln; event took place in Düsseldorf on 4–5 December; organizers: Deutscher Marketing Verband, Management Forum der HANDELSBLATT MEDIA, absatzwirtschaft.
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