Observed Signal · Jul 22, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Liveops Wins DRTV Clients to Boost Sales Scalability
Liveops announced the addition of several new direct response television (DRTV) clients across consumer electronics, hearing technology, and business technology verticals. The company promotes a shared services model that uses specialized line groups (General, High Response, Sales Pro) and preferential call routing to match agent expertise to customer intent and scale inbound sales programs. Cited performance from a six-month 2025 engagement includes 44,000 inbound calls handled, 87% of calls answered in under 20 seconds, and net conversion rates of 62.2% for Sales Pro agents and 54.5% for General Line Group agents. Liveops positions this growth as evidence of rising demand for flexible outsourcing that preserves conversion performance while scaling DRTV campaigns.
Vendor client wins and performance metrics show growing demand for outsourced scalable DRTV inbound sales, but this is a company-level commercial update rather than an industry-wide policy or platform change.
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Key Takeaways & Evidence Grounding
- Liveops announced the addition of several new direct response television (DRTV) clients across consumer electronics, hearing technology, and business technology sectors.
- Liveops operates a shared services model with specialized line groups (General Line Group, High Response Line Group, Sales Pro Line Group) to match expertise to customer interactions.
- In a six-month 2025 program, Liveops handled 44,000 inbound calls and answered 87% of calls in less than 20 seconds.
- Net conversion rates reported for the 2025 program were 62.2% for Sales Pro agents and 54.5% for General Line Group agents; Sales Pro agents had a minimum eligibility target of 60% net conversion and General Line Group agents targeted 40% net conversion.
- Liveops states it has more than 25 years (noted as 26 years) of DRTV experience supporting inbound sales and lead generation programs.
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