Observed Signal · Nov 6, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
LinkedIn Tips for Best Video Performance
LinkedIn has intensified emphasis on video, with vertical video feed trials starting in March 2024 and a full rollout in June 2024. The feed now features a scrollable vertical video stream in the regular feed, with some users seeing video suggestions in the Mobile Feed accessible via horizontal swipes. LinkedIn advises creators to prioritize short-form content (ideally longer than 15 seconds but under 2 minutes), deliver vertical video, and include a compelling caption. It also suggests repurposing content that performs well on other platforms (e.g., Instagram, TikTok) for LinkedIn when topics revolve around work, while ensuring adequate context in the description. Technical guidelines include 1080 x 1920 resolution, 9:16 aspect ratio, and approved file sizes/types. Do’s include clear audio, engaging intros, and content that educates or entertains; don’ts warn against overly promotional content, hate speech, misinformation, or videos without context or sound. Screenshots of tips were shared by Matt Navarra on Threads.
Moderate relevance to AdTech/MarTech as it pertains to LinkedIn video guidelines and platform features; not industry-shifting.
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Key Takeaways & Evidence Grounding
- LinkedIn tested a vertical video feed in March 2024 and officially rolled it out in June 2024.
- The regular feed now includes a scrollable vertical video feed; some users receive video suggestions in Mobile Feed with horizontal swipes.
- LinkedIn recommends short-form content: 15 seconds to under 2 minutes, vertical format, with a strong caption.
- Creators are advised to reuse well-performing content from other platforms for LinkedIn, especially on work-related topics, with added context in the description.
- Video technical specs: 1080x1920 resolution, 9:16 format, and allowed file sizes/types.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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