Observed Signal · May 14, 2026 · Product Launch · Source: https://marketingtechnews.net/feed/ · Impact: 4/5 · Sentiment: Positive
LinkedIn Plans Paid Creator Events in 2026
LinkedIn is preparing to launch creator-focused events to capture a larger share of the creator economy. Company documents seen by Business Insider indicate LinkedIn plans to run gated events with up to 50 creators in the second half of 2026, with paid events rolling out later in the year and a longer-term goal of hosting up to 4,000 creator events annually. LinkedIn estimates paid virtual creator-led events could be a ~$5 billion market this year and potentially grow to $25 billion annually by the end of the decade. Early pilot sessions involved creators including Cassie Kozyrkov, Codie Sanchez, Chris Do and Lorraine Lee. The initiative complements LinkedIn Learning and aims to add discovery, payments and monetisation features for creators while competing with platforms like Patreon, YouTube, TikTok, Instagram and Spotify.
A major social platform moving to enable paid creator events could create a new revenue stream, shift competitive dynamics in the creator economy, and affect how creators prioritise platforms and monetisation — impacting publishers, advertisers and creator tools.
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Key Takeaways & Evidence Grounding
- LinkedIn plans to launch creator-focused events in the second half of 2026.
- The company aims to organise gated events with up to 50 creators initially and has a longer-term ambition to host up to 4,000 creator events per year.
- LinkedIn documents estimate paid virtual creator-led events could be worth about $5 billion this year and grow to $25 billion annually by the end of the decade.
- LinkedIn has begun testing paid events with creators including Cassie Kozyrkov, Codie Sanchez, Chris Do, and Lorraine Lee.
- The initiative is intended to complement LinkedIn Learning and compete with creator monetisation platforms such as Patreon, YouTube, TikTok, Instagram and Spotify.
Connected Companies & Entities
4 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
LinkedIn Launches Creator Marketplace for B2B
LinkedIn has launched a Creator Marketplace inside Campaign Manager to help brands discover, vet and partner with B2B creators. The marketplace combines discovery, insights and partnership tools to pair subject-matter experts with brands; creators must opt in and will retain control over collaborations, with a monetisation tab coming to profiles. LinkedIn also introduced BrandWorks — a team of brand, creative and content experts (with hires from TikTok, Meta and X) — and a self-serve BrandLink video inventory product. Creator Marketplace is in alpha for select brands and creators in North America (English-only); organic content discovery and BrandLink are available globally. LinkedIn positions the move as supporting the growing B2B creator economy and emphasises trust and credibility as drivers of creator-led marketing.
Are LinkedIn Creators the Next Big Thing?
This Hands On column (published August 26, 2026) argues that LinkedIn is increasingly functioning as a creator platform with particular relevance for B2B collaborations. Anastasia Barner — founder of FeMentor and a LinkedIn Business Creator — outlines how brands and influencers can leverage LinkedIn profitably. The piece is part of HORIZONT's 'Hands On' format, which offers practical tips for using AI tools and related technologies. The article frames LinkedIn's creator growth as an opportunity for B2B influencer strategies rather than a platform policy or product change.
Monster Jam Primetime Series Debuts Oct 1 on FAST Platforms
Monster Jam announced that its weekly streaming series, Monster Jam Primetime, will debut on October 1, 2026, at 8 p.m. ET on the Monster Jam Channel. Two new episodes will premiere every Thursday across nine free ad-supported streaming television (FAST) platforms, including Amazon Prime Video, The Roku Channel, VIZIO WatchFree+, Pluto TV, LG Channels, Plex, Local Now, Rakuten TV, and Xumo Play. Episodes will also be available on the Monster Jam YouTube channel. The series features highlights from the 2026 season, including Racing, Skills competitions, and Freestyle, with analysis and behind-the-scenes content.
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