Observed Signal · Apr 3, 2020 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
LinkedIn Launches COVID-19 Healthcare Hiring Banner
During the COVID-19 crisis, LinkedIn launched a COVID-19 themed banner to highlight urgent recruitment in the healthcare sector. The banner reportedly states that the healthcare industry is urgently hiring for COVID-19 relief efforts. The teaser circulated on Twitter via Jane Manchun Wong before LinkedIn confirmed the feature in a blog post by Tomer Cohen, LinkedIn’s VP of Product, who said the company aims to support the fight against the global pandemic and protect community well-being. Beyond the banner, LinkedIn has established a coronavirus information hub delivering reliable content in 54 countries and nine languages, and is offering free COVID-19 related online courses (up to 16 titles) to help users adapt to the crisis. The platform is also enabling LinkedIn Live and LinkedIn Events for the World Health Organization (WHO) to keep users updated in real time and to counter misinformation partnering with the WHO.
Moderate relevance; COVID-19 related feature launch on a major platform (LinkedIn) with broad industry implications but not a platform-wide policy or earnings event.
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Key Takeaways & Evidence Grounding
- LinkedIn launched a COVID-19 themed banner to highlight urgent healthcare hiring.
- The banner was teased on Twitter by Jane Manchun Wong before official confirmation.
- Tomer Cohen, VP of Product at LinkedIn, confirmed the launch in a blog post.
- LinkedIn operates a coronavirus information hub available in 54 countries and nine languages.
- LinkedIn is offering up to 16 free COVID-19 related online courses and enabling features for WHO including Live and Events.
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