Observed Signal · Mar 14, 2025 · Deprecation · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Negative
LinkedIn Drops Video Tab
LinkedIn is expanding its Analytics with two new features: Custom Date Ranges and enhanced Newsletter Analytics. Custom Date Ranges let users pick precise start and end dates for post analysis, breaking away from fixed windows of seven, 14, 28, 90, or 365 days. The update enables more targeted, cross‑channel insights for content creators and marketers to quantify performance during specific campaign weeks. OnlineMarketing.de tested the feature and reported that custom timeframes are easy to configure and yield more precise insights. In addition, LinkedIn introduces extended Newsletter Analytics, including Email Sends and Open Rate, to measure how subscribers engage with newsletters both on LinkedIn and beyond. The article notes LinkedIn’s broader tool enhancements, including a recent move to retire the Video Tab. Updates were presented by Gyanda Sachdeva, Vice President of Product Management at LinkedIn.
Moderate impact on LinkedIn's video strategy; notable rollback of video features.
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Key Takeaways & Evidence Grounding
- LinkedIn expands Analytics with Custom Date Ranges to analyze posts over user-defined periods
- Custom Date Ranges previously limited to fixed windows of 7/14/28/90/365 days
- LinkedIn adds extended Newsletter Analytics with Email Sends and Open Rate
- Updates presented by Gyanda Sachdeva, Vice President of Product Management at LinkedIn
- Video Tab removal announced by LinkedIn (context in article)
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Related Market Signals & Shifts
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