Observed Signal · Aug 16, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
LinkedIn Adds Trending Employee Content Gallery on Company Pages
LinkedIn has introduced a Trending Employee Content gallery on company pages (Life and What We Do pages), displaying popular photos and videos shared by employees. The gallery is algorithm-driven, considering page hashtags and post engagement (impressions, reactions, comments, shares) to select content, and it is refreshed every 90 days. Activation occurs via the Admin view: navigate to the Life or What We Do tab, select the target audience page, and enable the feature. The gallery requires at least three employee posts with activated hashtags, and displayed posts cannot be manually curated (though they can be removed). This feature aims to give potential applicants a more personal, employee-driven view of a company and complements LinkedIn’s focus on employee content and employer branding.
Technical Release on a major platform introducing a new feature for company pages.
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Key Takeaways & Evidence Grounding
- LinkedIn launches the Trending Employee Content gallery on Life and What We Do Pages.
- Gallery shows popular employee-posted photos and videos.
- Selection is algorithm-driven, using hashtags and post engagement (impressions, reactions, comments, shares).
- Gallery is re-evaluated every 90 days; posts losing engagement may be removed.
- Activation requires admin access: Life/What We Do tab → select audience page → enable; minimum three employee posts with activated hashtags; posts cannot be manually selected.
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