Observed Signal · Feb 1, 2023 · Product Launch · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
LinkedIn Adds Following for Company Pages
LinkedIn has rolled out a new follower feature for Company Pages, allowing a company page to follow other Company Pages. The option appears in the Admin menu, enabling users to search for pages by name and actively follow them to signal interest, strengthen partnerships, and foster inter-page dialogue. LinkedIn expert Britta Behrens emphasizes that following can help show connectivity and bolster communication between partner and customer pages. The article also notes LinkedIn’s recent launch of a Tool- and Software Search, which lets users find products relevant to business contexts and gives companies a channel to present their software with visuals, posts, and descriptions. The piece encourages meticulous maintenance of product pages to maximize visibility, suggesting that the new following capability could contribute to long-term discoverability. A related Digital Bash podcast with Behrens is recommended for additional insights.
Major platform feature launch from LinkedIn affecting Company Pages and engagement
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Key Takeaways & Evidence Grounding
- LinkedIn launched a follower feature for Company Pages to follow other Company Pages.
- The feature is accessible from the Admin menu on a company page, with a search by page name and follow option.
- Britta Behrens commented that following pages can signal interest and strengthen inter-company communication.
- LinkedIn recently rolled out a Tool- and Software Search to help users find products and allow companies to present their tools with visuals, posts and descriptions.
Connected Companies & Entities
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