Observed Signal · May 12, 2017 · Market Research · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Lindner Dominates NRW Elections on Social Media
Meltwater conducted a social media monitoring analysis of the NRW state elections, covering discussions around the top party candidates via hashtags such as #LtwNRW and #LTW17nrw. The study tracked German-language posts across Facebook, Twitter, Instagram and more from February 12 to May 12, 2017. It counted 43,537 postings in total, averaging about 490 per day, with Germany contributing 44.19% of posts. Christian Lindner (FDP) accounted for the largest share at 40.75% (26,750 postings), followed by Hannelore Kraft (SPD) at 24.41% (16,025), Armin Laschet (CDU) at 12.99% (8,529), and other candidates including Sylvia Löhrmann (Greens), Michele Marsching (Piraten), Marcus Pretzell (AfD), and a joint share for Özlem Alev Demirel and Christian Leye (Die Linke). Top keywords included #ltwnrw, #NRW, and #AfD. The post sample focused on German-language content and highlighted international interest, with author notes on the analysis methodology and date range.
Moderate industry relevance: provides insight into political discourse on social media but not a platform-level or company-level disruption.
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Key Takeaways & Evidence Grounding
- Meltwater analyzed NRW Landtagswahl social media using hashtags like #LtwNRW, #LtwNRW17, #LtwNRW2017, #LTW17nrw.
- Total postings counted: 43,537 across Facebook, Twitter, Instagram and other platforms.
- Timeframe: February 12, 2017 to May 12, 2017, 10:00.
- Christian Lindner (FDP) represented 40.75% of postings (26,750 postings).
- Top other candidates: Hannelore Kraft (SPD) 24.41% (16,025), Armin Laschet (CDU) 12.99% (8,529), Sylvia Löhrmann (Greens) 5.78% (3,792), Marcus Pretzell (AfD) 8.9% (5,842).
- Top hashtags by postings: #ltwnrw (5,637), #NRW (4,782), #AfD (4,566).
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