Linda Yaccarino outlines Twitter 2.0 plans

Linda Yaccarino, recently named Twitter CEO, outlines a broad 2.0 plan for the platform. She says Twitter 2.0 will transform the service into the world’s most accurate real-time information source and a global town square, welcoming users from creators to presidential candidates. She emphasizes a ground-up rebuild driven by employees and the community, and frames the initiative as an opportunity to write history. The plan also grapples with ongoing challenges including hate speech, content moderation limits, advertiser pullback, and a stressed financial picture. A first concrete move is allowing verified creators to monetize content by earning revenue when ads run in their replies. The piece notes that, amid competition from TikTok, AI chatbots like ChatGPT and Bing, and Meta’s Threads, Twitter’s value has reportedly fallen to about a third of the original purchase price, highlighting the urgency of advertiser trust and platform evolution. Yaccarino also positions open dialogue as essential to Twitter 2.0, referencing ‘Open Town Square’ in her posts.