Observed Signal · May 18, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Lightspeed Voice Launches NOVA Pro AI Call Intelligence
Lightspeed Voice announced NOVA Pro, an upgraded version of its NOVA AI call-intelligence platform designed to convert phone conversations into customizable, actionable business intelligence. NOVA Pro adds configurable call summaries, custom call queries, call success scoring, an interactive transcript query feature called “Ask NOVA,” and automated follow-up generation. The product builds on the original NOVA released in August 2024, which provided transcription, summaries and sentiment analysis and received industry awards in 2025. Lightspeed positions NOVA Pro for industries where phone conversations are mission-critical, such as insurance, sales, customer service, and home services, aiming to reduce manual work and improve consistency in follow-up and coaching.
A B2B MarTech/Unified-Communications vendor released an advanced AI call-intelligence product that improves conversational analytics and operational workflows for phone-centric businesses; relevant to sales, CX and voice-data tooling but not a major platform-level policy or ecosystem change.
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Key Takeaways & Evidence Grounding
- Lightspeed Voice launched NOVA Pro, an evolution of its NOVA AI call-intelligence platform.
- NOVA Pro features include custom summaries, Call Success Scores, custom call queries, an 'Ask NOVA' transcript query capability, and automated email/text follow-ups.
- The original NOVA (first iteration) was released in August 2024 and provided transcription, call summaries, and sentiment analysis.
- NOVA previously received the Artificial Intelligence Excellence Award (2025) and the 2025 Unified Communications Excellence Award.
- Target verticals named include insurance agencies, sales teams, customer service organizations, and home service providers.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
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