Observed Signal · Jan 4, 2017 · Interview · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Leading in the Digital Economy: Foster, Challenge, Trust
This article presents an interview with Torsten Oppermann, founder and managing director of DELASOCIAL, a Hamburg- and Berlin-based agency for digital brand communication with about 50 employees. Oppermann outlines key leadership priorities in the digital economy, emphasizing a balance between goal-oriented management and transparent, high-motivation teams. He highlights three pillars for staff development: listening, continuing education, and forward-thinking; regular employee conversations to define and review goals; and an extensive workshop and training system, including a fixed program for interns. The firm promotes involvement in decision-making, including anonymous surveys, and supports ongoing learning through feedback, recognition, and team events. DELASOCIAL’s clients include BMW, Electronic Arts, and Oculus, and it stresses cross-department collaboration to avoid siloed thinking. Oppermann also enumerates essential soft skills for leaders: love of people, team spirit, transparency, authenticity, decisiveness, and lifelong learning.
Industry-relevant leadership and culture practices in a digital agency; not a major platform release or earnings event.
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Key Takeaways & Evidence Grounding
- DELASOCIAL employs 50 people and has offices in Hamburg and Berlin.
- Client portfolio includes BMW, Electronic Arts, and Oculus.
- Leadership development is built on three pillars: listening, continuing education, and forward-thinking; regular employee conversations; an extensive workshop and training system with a fixed intern training plan.
- The company conducts anonymous employee surveys and involves staff in decision-making; promotes cross-department exchange to counter island thinking.
- Torsten Oppermann is the founder and Managing Director of DELASOCIAL.
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