Observed Signal · Sep 16, 2026 · Regulation · Source: techcrunch · Impact: 3/5 · Sentiment: Neutral
Regulation Market: Lawmakers Approve AM Radio Mandate for US Automakers
The US House of Representatives has overwhelmingly passed the AM Radio for Every Vehicle Act, which would require automakers to include AM radio in new vehicles at no extra cost. The bill now heads to the Senate, where it has bipartisan support with key sponsors including Senators Ed Markey and Ted Cruz. Proponents argue AM radio is crucial for emergency alerts, while automakers like Tesla, Rivian, and BMW have been dropping the feature, often citing electromagnetic interference from electric motors. This legislation could impact the automotive and broadcast industries by preserving AM radio's reach. The bill's future hinges on the Senate vote.
This regulation could significantly impact AM radio availability in vehicles, affecting broadcast reach and potentially influencing automotive and media industries, but not directly shifting the adtech sector.
Key Takeaways & Evidence Grounding
- House passed AM Radio for Every Vehicle Act with bipartisan support.
- Bill directs NHTSA to require AM radio in new vehicles as standard equipment.
- Senators Markey and Cruz co-sponsor Senate version with 60 co-sponsors.
- Automakers like BMW, Rivian, Tesla, Volvo have removed AM radio.
- Ford reversed its earlier removal of AM radio.
Connected Companies & Entities
7 Entities mappedVolvo Cars
Swedish premium passenger car manufacturer.
“A growing number of automakers, including BMW, Rivian, Tesla, and Volvo, have moved away from......”
BMW Group
Advertiser / BrandPremium automotive manufacturer with connected vehicle subscription services.
“A growing number of automakers, including BMW, Rivian, Tesla, and Volvo, have moved away from......”
Tesla
Electric vehicle and energy systems maker with software upsell revenue.
“Tesla couldn’t be reached for comment...”
iHeartMedia
US audio media owner spanning radio, podcasts, streaming and ad sales.
Ford
Global automotive manufacturer selling vehicles, financing and related services.
“Ford had also removed AM radio from some vehicles but has since reversed course....”
SiriusXM
Subscription audio platform with advertising and specialist data services.
“...vehicles that offer streaming services like TuneIn and SiriusXM....”
Rivian
Advertiser / Brand (Buys Ads)Public EV manufacturer serving consumers and commercial fleets.
“Rivian declined to comment for this story....”
Ontology Mapping & Concepts
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