Observed Signal · Sep 16, 2026 · Regulation · Source: techcrunch · Impact: 3/5 · Sentiment: Neutral
Regulation Market: Lawmakers Approve AM Radio Mandate for US Automakers
The US House of Representatives has overwhelmingly passed the AM Radio for Every Vehicle Act, which would require automakers to include AM radio in new vehicles at no extra cost. The bill now heads to the Senate, where it has bipartisan support with key sponsors including Senators Ed Markey and Ted Cruz. Proponents argue AM radio is crucial for emergency alerts, while automakers like Tesla, Rivian, and BMW have been dropping the feature, often citing electromagnetic interference from electric motors. This legislation could impact the automotive and broadcast industries by preserving AM radio's reach. The bill's future hinges on the Senate vote.
This regulation could significantly impact AM radio availability in vehicles, affecting broadcast reach and potentially influencing automotive and media industries, but not directly shifting the adtech sector.
Wichtigste Kernpunkte & Evidenz
- House passed AM Radio for Every Vehicle Act with bipartisan support.
- Bill directs NHTSA to require AM radio in new vehicles as standard equipment.
- Senators Markey and Cruz co-sponsor Senate version with 60 co-sponsors.
- Automakers like BMW, Rivian, Tesla, Volvo have removed AM radio.
- Ford reversed its earlier removal of AM radio.
Verknüpfte Unternehmen
7 verknüpfte UnternehmenVolvo Cars
Schwedischer Premium-Automobilhersteller für Personenkraftwagen.
“A growing number of automakers, including BMW, Rivian, Tesla, and Volvo, have moved away from......”
BMW Group
Advertiser / BrandPremium-Automobilhersteller mit einem wachsenden Ökosystem für vernetzte Fahrzeug-Abonnements und digitale Plattformdienste.
“A growing number of automakers, including BMW, Rivian, Tesla, and Volvo, have moved away from......”
Tesla
Hersteller von Elektrofahrzeugen und Energiesystemen mit zusätzlichen Umsätzen durch Software-Upsells.
“Tesla couldn’t be reached for comment...”
iHeartMedia
US-amerikanisches Audio-Medienunternehmen, das terrestrischen Rundfunk, Podcasts, Streaming und Werbevermarktung vereint.
Ford
Globaler Automobilhersteller, der Fahrzeuge, Finanzierungslösungen und ergänzende Mobilitätsdienste über ein integriertes B2B- und B2C-Ökosystem vertreibt.
“Ford had also removed AM radio from some vehicles but has since reversed course....”
SiriusXM
Eine führende Audio-Abonnement-Plattform mit integrierten Werbelösungen und spezialisierten Datendiensten für B2B- und B2C-Zielgruppen.
“...vehicles that offer streaming services like TuneIn and SiriusXM....”
Rivian
Advertiser / Brand (Buys Ads)Ein an der US-Börse gelisteter Premium-Automobilhersteller, der sich auf die Entwicklung und Produktion von vollelektrischen Consumer- und Commercial-Fahrzeugen sowie die Monetarisierung proprietärer Fahrzeugsoftware spezialisiert hat.
“Rivian declined to comment for this story....”
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