Observed Signal · Jul 6, 2026 · Partnership · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Langnese and Crocs launch summer Jibbitz collection
Langnese and Crocs have partnered on a summer-themed collaboration that centers on a limited collection of Jibbitz charms inspired by Langnese ice-cream classics. The integrated 360-degree campaign launches on July 1, 2026 in Germany, France and the UK, with paid digital, social and earned media activities. The Jibbitz designs (Cornetto, Solero, Twister, Flutschfinger) become available from July 8 and the limited collection is sold exclusively via Crocs' webshop and the Crocs TikTok shop, priced at €18.99 per pair. The campaign was developed with four agencies: Omnicom Group, TBWA eboko, Auditoire Paris and FleishmanHillard London. Company CMOs Leyal Eskin Yilmaz (Langnese) and Carly Gomez (Crocs) provided quoted commentary on the collaboration and its summer- and nostalgia-focused positioning.
A marketing collaboration between well-known consumer brands that uses social commerce and agency-driven 360-degree activation; notable for trend relevance (nostalgia, collectability, social buzz) but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Langnese and Crocs partnered to release a limited collection of Jibbitz charms inspired by Langnese ice-cream classics.
- The integrated 360-degree campaign starts on 2026-07-01 in Germany, France and the UK.
- Jibbitz designs for Cornetto, Solero, Twister and Flutschfinger become available from 2026-07-08.
- The limited collection is sold exclusively via the Crocs TikTok shop and Crocs' webshop at €18.99 per pair.
- Campaign development partners: Omnicom Group, TBWA\Neboko, Auditoire Paris and FleishmanHillard London.
Connected Companies & Entities
2 Entities mapped“For its new campaign the hyped shoe label Crocs teamed up with ice-cream maker Langnese....”
“The campaign was developed in collaboration with four agencies: Omnicom Group, TBWA\Neboko, Auditoire Paris and FleishmanHillard London....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Crocs expands personalization with accessories and new store concept
Crocs is deepening its personalization strategy with a new line of 'shoe jewelry' and accessories, including sandal charms and press-on shoe tattoos, as the brand prepares for its 25th anniversary in 2027. The company has opened its first fully dedicated personalization store, Crocs by You, in Wuhan, China, and is testing the concept for potential expansion. President Anne Mehlman notes that customers who personalize their shoes show higher lifetime value. Jibbitz, acquired in 2006, surpassed $270 million in sales in 2024, representing about 8% of revenue. The brand is seeing a trend of 'elevated personalization,' with consumers seeking fancier charms for parties and special occasions. Crocs also opened a New York City store in July 2025 with location-specific Jibbitz and a 'bodega' featuring high-end charms up to $850.
Bahlsen and KNSK launch 'Try It Cold' social campaign
Bahlsen, together with social-media agency KNSK, has launched a social-first summer campaign called "Try it Cold" promoting Messino cookies by giving away a limited-edition, handmade cooler bag designed with Hamburg label Skörl. KNSK — which won Bahlsen's social-media account in April — produced the campaign and will activate it across Instagram, Facebook, YouTube and Pinterest using Reels, image ads, POV carousels, creator content and a giveaway. The campaign runs until 6 September; the Instagram giveaway for ten cooler bags takes place from 31 July to 7 August. KNSK and Bahlsen executives framed the cooler bag as a product extension of the campaign and a social collectible.
Crocs CMO Carly Gomez on Shopping and Discovery
Carly Gomez, chief marketing officer at Crocs, discusses her personal shopping habits and how they inform her marketing perspective. She joined Crocs in 2025 after roughly 16 years at Vans and a stint at Fabletics. Gomez says she regularly discovers products via fashion-focused Substack newsletters (e.g., Magasin, Hilary Kerr) on Sunday mornings and through creators on TikTok Shop during the week. She describes being influenced by creators despite her marketing background. Personal preferences mentioned include ’90s-inspired fashion (Agolde, Ganni, Zara), collectibles like Labubu plush toys, a large sock collection (Le Bon Shoppe, Aritzia) and jewelry from Maria Tash, where she and a friend get new piercings annually. The piece is a Modern Retail executive profile illustrating discovery channels and consumer signals relevant to retail marketing and brand strategy.
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