Observed Signal · Aug 31, 2026 · Hiring · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Léonie Kelly Appointed Country Managing Director of Burson Switzerland
Léonie Kelly has been appointed as the new Country Managing Director of Burson Switzerland, taking over leadership of the merged teams in Zurich and Lausanne. She succeeds former CEO Greg Curchod, who will transition to a regional role as Senior Client Partner EMEA, joining the team of Ross Hall, Chief Client Officer at Burson EMEA. Kelly, who joined Burson in 2020 from Saatchi & Saatchi, previously managed the Zurich office. Burson was created in 2024 from the merger of Burson Cohn & Wolfe and Hill & Knowlton under the WPP Group.
Represents a leadership transition at the Swiss operations of a major global WPP communications agency, Burson.
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Key Takeaways & Evidence Grounding
- Léonie Kelly is appointed Country Managing Director of Burson Switzerland, merging leadership of the Zurich and Lausanne offices.
- Outgoing CEO Greg Curchod transitions to a regional role as Senior Client Partner EMEA.
- Burson is a WPP-owned agency formed in 2024 through the merger of Burson Cohn & Wolfe and Hill & Knowlton.
- Kelly joined the agency in 2020 from Saatchi & Saatchi and previously led the Zurich office.
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