Observed Signal · May 10, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Kreisvier launches ME/CFS 'Enjoy Life for Me' campaign
Basel-based agency Kreisvier developed a national awareness and fundraising campaign for ME/CFS Verein Schweiz, published 2026-05-10. Using the motto «Geniess das Leben für mich» ("Enjoy life for me"), the campaign features patient-authored short messages such as “Enjoy the sun for me” on high-traffic out-of-home locations in Basel, Bern and Zurich. Media elements include DOOH, display ads, posters, T-shirts, postcards and Instagram activity; social agency Sofi handled the campaign’s social launch and Furrerhugi provided consultancy. Kreisvier’s CEO Alexandra Vatansever was quoted on the agency’s hopes to improve patients’ living situations. The campaign aims both to raise public awareness of the neurological illness ME/CFS and to generate donations for research.
Local agency creative campaign focused on health awareness and fundraising; limited impact on AdTech/MarTech infrastructure or market-wide systems.
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Key Takeaways & Evidence Grounding
- Basel agency Kreisvier developed a national campaign for ME/CFS Verein Schweiz, published 2026-05-10.
- Campaign motto: «Geniess das Leben für mich» ("Enjoy life for me") featuring patient messages like “Enjoy the sun for me.”
- Media mix: DOOH, display ads, posters, T-shirts, postcards and Instagram; placements in Basel, Bern and Zurich.
- Social agency Sofi managed the campaign’s social media launch; Furrerhugi provided consulting support.
- Campaign objectives: increase public awareness of ME/CFS and raise donations for ME/CFS research.
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Krebsliga Launches 'Krebsmama' Breast Cancer Campaign
The Swiss Cancer League (Krebsliga Schweiz) launched the second wave of its multi-year campaign platform 'Wenn Krebs Teil des Lebens wird' titled 'Krebsmama'. The campaign focuses on mothers with breast cancer, featuring a 60-second film with three affected mothers from German-speaking Switzerland, Romandy, and Ticino. Running from September 14 to October 31, the campaign spans TV, cinema, online, social media, print, and digital out-of-home. It directs to a landing page aggregating support services. The lead agency La Stratégiste handles strategy and creative, while Evoq manages fundraising. The campaign aims to raise awareness and drive donations, integrating for the first time the previously standalone October breast cancer campaign into the broader platform.
Kreisvier Launches 'Leben ist Theater' Campaign
Basel-based agency Kreisvier created a season‑end campaign titled "Leben ist Theater" for the Schweizerischer Bühnenverband (SBV). The campaign centers on the curtain call — placing not only stars but also behind‑the‑scenes staff (reception, cloakroom, catering, administration, technical, costume and set teams) in the spotlight. A video accompanying the campaign is hosted on Vimeo. The SBV, the umbrella organisation for subsidised professional theatres, says it represents 87 stages across German-speaking Switzerland, the Romandie, Ticino and Liechtenstein. Credits name Roman Steiner as SBV managing director and list Kreisvier personnel and production credits.
Day Partners Crafts Pro Infirmis 'For Us Humans' Campaign
Zurich agency Day Partners developed the overarching creative idea and campaign "Umdenken. Für uns Menschen." for Swiss disability organisation Pro Infirmis. The campaign inverts typical accessibility labeling by marking staircases (which only work for people without disabilities) as the "special case" instead of marking accessible solutions; it aims to prompt societal rethinking. The rollout includes four poster motifs and films featuring four protagonists, and began running nationwide in Switzerland on 2026-08-03. Production credits include All-in-Production, photographer Mirjam Kluka and filmmaker Lorenz Klapfer; media handling is by Jung von Matt Impact. The article lists multiple responsible contacts at Pro Infirmis and Day Partners involved in communication, creative direction, project management and production.
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