Observed Signal · Sep 25, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Krebsliga Launches 'Krebsmama' Breast Cancer Campaign
The Swiss Cancer League (Krebsliga Schweiz) launched the second wave of its multi-year campaign platform 'Wenn Krebs Teil des Lebens wird' titled 'Krebsmama'. The campaign focuses on mothers with breast cancer, featuring a 60-second film with three affected mothers from German-speaking Switzerland, Romandy, and Ticino. Running from September 14 to October 31, the campaign spans TV, cinema, online, social media, print, and digital out-of-home. It directs to a landing page aggregating support services. The lead agency La Stratégiste handles strategy and creative, while Evoq manages fundraising. The campaign aims to raise awareness and drive donations, integrating for the first time the previously standalone October breast cancer campaign into the broader platform.
This is a specific non-profit campaign launch in Switzerland, relevant to the AdTech/MarTech industry as a notable creative campaign and agency mandate, but limited in global industry impact.
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Key Takeaways & Evidence Grounding
- Krebsliga Schweiz launched the 'Krebsmama' campaign on September 14, 2026, as part of the 'Wenn Krebs Teil des Lebens wird' platform.
- The campaign features a 60-second film with three mothers affected by breast cancer.
- The campaign runs until October 31, 2026, across TV, cinema, online, social media, print, and DOOH.
- Lead agency La Stratégiste is responsible for strategy and creative; Evoq handles fundraising.
- The campaign integrates the previously standalone October breast cancer campaign into the broader platform.
- The campaign is supported by a landing page at krebsliga.ch/krebsmama with relief offers.
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Kreisvier launches ME/CFS 'Enjoy Life for Me' campaign
Basel-based agency Kreisvier developed a national awareness and fundraising campaign for ME/CFS Verein Schweiz, published 2026-05-10. Using the motto «Geniess das Leben für mich» ("Enjoy life for me"), the campaign features patient-authored short messages such as “Enjoy the sun for me” on high-traffic out-of-home locations in Basel, Bern and Zurich. Media elements include DOOH, display ads, posters, T-shirts, postcards and Instagram activity; social agency Sofi handled the campaign’s social launch and Furrerhugi provided consultancy. Kreisvier’s CEO Alexandra Vatansever was quoted on the agency’s hopes to improve patients’ living situations. The campaign aims both to raise public awareness of the neurological illness ME/CFS and to generate donations for research.
Kreisvier Launches 'Leben ist Theater' Campaign
Basel-based agency Kreisvier created a season‑end campaign titled "Leben ist Theater" for the Schweizerischer Bühnenverband (SBV). The campaign centers on the curtain call — placing not only stars but also behind‑the‑scenes staff (reception, cloakroom, catering, administration, technical, costume and set teams) in the spotlight. A video accompanying the campaign is hosted on Vimeo. The SBV, the umbrella organisation for subsidised professional theatres, says it represents 87 stages across German-speaking Switzerland, the Romandie, Ticino and Liechtenstein. Credits name Roman Steiner as SBV managing director and list Kreisvier personnel and production credits.
Festland Continues Employer Branding Campaign for Liebenau Schweiz
The Swiss care organization Liebenau Schweiz is extending its employer branding campaign, 'Die Liebe zum Team', with new and existing motifs. The campaign, which addresses ongoing staffing needs, combines existing and newly produced images and films. It targets both potential applicants and current employees, aiming to strengthen the brand internally. The St. Gallen agency Festland is responsible for the campaign, continuing their work from the first wave. Production was handled by Nektar, with casting done internally. The campaign includes posters, film spots, and social media videos.
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