Observed Signal · Jun 9, 2026 · Hiring · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Knix Names Cyntia Leo CMO During U.S. Expansion
Knix, the Canadian intimates and apparel brand known for body-positive marketing, has hired Cyntia Leo as chief marketing officer. Leo joined Knix on May 27, 2026, and was most recently head of brand marketing and communications at Urban Outfitters. She brings over a decade of experience from Nike and five years at Disney early in her career. Knix says Leo will lead marketing as the company pushes further expansion of its roughly $1 billion U.S. business. The appointment is part of leadership and talent moves as Knix scales its U.S. operations.
Senior marketing hire at a growing D2C brand signals commercial and marketing investment during U.S. expansion but is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Knix appointed Cyntia Leo as chief marketing officer (CMO).
- Cyntia Leo joined Knix on May 27, 2026.
- Leo was most recently head of brand marketing and communications at Urban Outfitters.
- Leo previously spent more than a decade at Nike and five years at Disney.
- Knix is targeting further expansion of its roughly $1 billion business in the U.S.
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3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Knix and Bayer Announce Marketing Leadership Changes
Adweek published a weekly roundup of marketing leadership moves for the week ending June 12, 2026. Knix hired Cyntia Leo as its new chief marketing officer; Leo brings more than a decade of experience including roles at Urban Outfitters and Nike. Bayer promoted Samantha Avivi to global chief marketing officer for its consumer health division; Avivi originally joined Bayer as CMO in April 2024 and previously worked at Advance Auto Parts. The piece was written by Rebecca Stewart and published on June 12, 2026.
KnitWell Group Appoints Chief Digital and Customer Data Officer
KnitWell Group, parent company of Ann Taylor, Loft, and Talbots, has appointed Angelica Munson as its Chief Digital and Customer Data Officer, a newly created role. Munson will oversee customer data, insights, AI-assisted marketing, personalization, and digital marketing across the enterprise. Prior to KnitWell, she served as global chief digital officer at Shiseido Group, where she launched the Beauty Tech Lab with AI-based skin diagnostics, and held senior roles at Fast Retailing and Estée Lauder's Clinique. The appointment aims to enhance customer loyalty and long-term growth across KnitWell's brands. The company, backed by Sycamore Partners, has been revitalizing its portfolio, including Ann Taylor's recent marketing comeback.
Kevel Appoints Jaclyn Nix as New COO for Growth
Kevel announced the appointment of Jaclyn Nix as chief operating officer on 13 January 2026. Nix joins from Epsilon Retail Media (formerly CitrusAd) where she was EVP, brand sales, and brings 18+ years of digital marketing and retail media experience, including launching more than 40 retail media programs and leading the acquisition of the Mi9 Retail Media Network (formerly MyWebGrocer). As COO she will oversee day-to-day operations, organisational efficiency, revenue scaling and go-to-market strategy. Kevel said the hire supports expansion of its AI-enabled Retail Media Cloud® platform (with features like Yield Forecast, Custom Relevancy and AI Segment Builder) and scaling customer success across retailers, marketplaces and other verticals. Kevel cited an expanding customer roster including Dollar General, PayPal, Lyft, iFood, Edmunds and El Corte Inglés.
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