Observed Signal · Jun 8, 2026 · Hiring · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Kantar Hires Martina Suess Cromer as U.S. Chief Marketer
Research firm Kantar has appointed Martina Suess Cromer as senior vice president of North America marketing and head of global brand and communications, reporting to Americas CEO Jeff Greenspoon. The new role, starting June 8, 2026, merges North America marketing and global brand/communications responsibilities and connects Kantar’s Americas executive team with its global marketing organization led by Amy Cashman in the U.K. Kantar created the position as part of a push to position itself as a provider of data and audience signals that help drive brands’ growth strategies, particularly as AI generates new audience data types.
Senior marketing hire at a major market-research firm signals strategic positioning around data and AI-driven audience signals but is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Kantar hired Martina Suess Cromer as SVP of North America Marketing and Head of Global Brand and Communications.
- Suess Cromer will report to Jeff Greenspoon, Kantar’s Americas CEO, starting June 8, 2026.
- The role combines North America marketing with global brand and communications duties and links the Americas executive team with the global marketing organization.
- Kantar says the position was created to advance its positioning as a source of data and audience signals for brands, citing AI-driven changes in audience data.
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