Observed Signal · Aug 4, 2026 · Hiring · Source: Meedia · Impact: 1/5 · Sentiment: Neutral
Knack & Back appoints Yannick Mourot as Marketing Head
Knack & Back, a brand of the French Cérélia group, has appointed Yannick Mourot as its new marketing lead. Mourot, 34, joined the brand in May and will be responsible for brand and communications strategy, lead the German marketing team and manage projects in close collaboration with sales and Cérélia's international teams. He previously served as International Senior Brand Manager at Semper Idem Underberg and earlier worked on strategic brand development and innovation projects at Pernod Ricard Germany. The article notes that Cérélia Deutschland GmbH is headquartered in Cologne and that the Knack & Back product site references the French Cérélia company. Knack & Back was founded in 1972 and Cérélia is described as a leading European provider of fresh and frozen dough products.
Personnel change at an FMCG brand; relevant to marketing teams but unlikely to materially affect the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Knack & Back appointed Yannick Mourot as its new marketing lead.
- Yannick Mourot joined Knack & Back in May and is 34 years old.
- Mourot previously worked as International Senior Brand Manager at Semper Idem Underberg.
- He earlier held brand and innovation responsibilities at Pernod Ricard Deutschland.
- The press release names Cérélia Deutschland GmbH as based in Cologne; Knack & Back was founded in 1972 and Cérélia is a leading European supplier of fresh and frozen dough.
Connected Companies & Entities
2 Entities mapped“MEEDIA reports about the intersection where media and brands meet and published the article announcing the appointment....”
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