Kenshoo gains Instagram Ads API access

Kenshoo, a worldwide leader in agile marketing software, announced it is among a select group of Facebook Marketing Partners with access to the Instagram Ads API. The new Kenshoo Instagram solution enables advertisers to reach more than 300 million monthly active mobile users on Instagram, the platform’s popular photo community. The Instagram Ad API is integrated into Kenshoo Infinity Suite, Kenshoo’s marketing platform, providing immediate, seamless access to Instagram audiences in existing or future campaigns. Kenshoo reports that selected customers are already using the service and seeing positive results. Will Martin-Gill, Senior Vice President of Product at Kenshoo, says the integration unlocks new potential and can enhance performance across the entire campaign portfolio. SGN (Social Gaming Network) is among the first clients; Matt Casertano, Senior Vice President of Games Operations at SGN, notes early access to Instagram inventory and more than 10,000 app installations in the first three weeks via the Instagram API.