Observed Signal · Jun 23, 2026 · Market Research Release · Source: Lebensmittelzeitung · Impact: 2/5 · Sentiment: Positive
Kaufland publishes Regio‑Index on regional product importance
Kaufland has published a first Regio‑Index that evaluates the importance of regional products to its customers. The index is based on an analysis of Kaufland’s own sales transactions from the calendar year 2025 and is presented together with results from a Yougov consumer survey. The combined data illustrates consumer interest in locally produced food and ranks German cities by the strength of regional purchasing. The research and index were reported by Lebensmittelzeitung on 2026-06-23 (article by Marco Kitzmann). Kaufland’s use of proprietary point‑of‑sale data to publish a public index highlights how retailers can surface first‑party insights about shopper preferences that may affect assortment, supplier positioning and retail media planning.
Retailer-published analysis using first‑party sales data demonstrates how retailers can generate consumer insights for assortment and potential retail-media targeting; the impact is notable for retail/brand decisioning but limited to a single retailer’s index.
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Key Takeaways & Evidence Grounding
- Kaufland published a Regio‑Index based on its own sales data.
- The analysis used Kaufland’s sales transactions from calendar year 2025.
- Kaufland combined its sales analysis with a Yougov consumer survey to produce the Regio‑Index.
- The Regio‑Index shows how important locally produced/regional products are to Kaufland customers and ranks German cities by regional purchasing.
- The story was reported by Lebensmittelzeitung on 2026-06-23 and authored by Marco Kitzmann.
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