Observed Signal · Nov 20, 2024 · Funding · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive
Kalder Raises $10.5M for Loyalty Cashback Platform
Turkish-founded Kalder has secured $10.5 million in total funding, including a $7 million Seed round led by Javelin Venture Partners, with participation from 8VC, Human Capital, Gingerbread Capital, Emergence Capital, Formus Capital, and angels. Kalder's white-label partner rewards platform enables brands to integrate cashback programs into their own apps or websites, automatically rewarding customers for purchases at partner stores and generating commission-based revenue. The platform handles sign-ups, purchase tracking, and payments, providing brands with spending insights and new acquisition channels. Brands such as Godiva, MILE, Heat.io, and BSC Young Boys use Kalder, with average results of 50,000 cashback users and $450,000 in monthly rewards-driven sales. The funding will support expansion of loyalty monetization tools for brands of all sizes.
Seed funding for a loyalty monetization platform strengthens MarTech capabilities but is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Kalder raised $10.5 million in total funding, including a $7 million seed round.
- Javelin Venture Partners led the seed round; other investors included 8VC, Human Capital, Gingerbread Capital, Emergence Capital, and Formus Capital.
- Kalder's white-label platform allows brands to launch partner cashback programs directly within their apps or websites.
- Current customers include Godiva, MILE, Heat.io, and BSC Young Boys.
- Average brand sees 50,000 cashback users and $450,000 in monthly rewards sales revenue.
Connected Companies & Entities
5 Entities mapped“Javelin Venture Partners led the funding with participation from 8VC, Human Capital, Gingerbread Capital, Emergence Capital, Formus Capital,...”
“Brands that rely on Kalder today include iconic names like Godiva, MILE, Heat.io, Swiss-Brazilian sports club BSC Young Boys....”
“Javelin Venture Partners led the funding with participation from 8VC, Human Capital, Gingerbread Capital, Emergence Capital, Formus Capital,...”
“Javelin Venture Partners led the funding with participation from 8VC, Human Capital, Gingerbread Capital, Emergence Capital, Formus Capital,...”
Ontology Mapping & Concepts
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