Observed Signal · Feb 3, 2026 · Award · Source: State of Streaming · Impact: 1/5 · Sentiment: Positive
K-Pop Song 'Golden' Wins Historic Grammy
The song "Golden," from the animated Netflix film Kpop Demon Hunters (a Sony Pictures Animation production for Netflix), won the Grammy for Best Song for Visual Media on Feb 3, 2026 — a first for the K-pop genre in that category. Performed by the real-world trio Huntr/x (artists Ejae, Audrey Nuna, and Rei Ami), the track has also earned a Golden Globe win and an Oscar nomination, and was nominated in three other Grammy categories including Song of the Year. The song's crossover success is credited to songwriters former K-pop trainee Ejae and musical theatre composer Mark Sonnenblick. The film has become Netflix's most-watched movie to date, and the win is framed as a major cultural milestone for K-pop and mainstream awards recognition.
Cultural and streaming milestone—reinforces content-driven audience reach for a streaming platform but has limited direct impact on AdTech/MarTech operations.
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Key Takeaways & Evidence Grounding
- "Golden" won the Grammy for Best Song For Visual Media.
- "Golden" is from the animated Netflix film Kpop Demon Hunters, produced by Sony Pictures Animation for Netflix.
- The song is performed by the trio Huntr/x, featuring Ejae, Audrey Nuna, and Rei Ami.
- "Golden" also received an Oscar nomination and a Golden Globe win and was nominated in three other Grammy categories including Song of the Year.
- Songwriters credited include Ejae (former K-pop trainee) and Mark Sonnenblick (musical theatre composer).
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Eggo® makes mornings golden with limited-edition Golden Brown Sugar Cinnamon Waffles inspired by Netflix’s KPop Demon Hunters
Eggo® makes mornings golden with limited-edition Golden Brown Sugar Cinnamon Waffles inspired by Netflix’s KPop Demon Hunters. Inspired by the animated film’s award-winning song “Golden,” Eggo’s ...
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