Observed Signal · Oct 14, 2026 · Product Launch · Source: The Drum · Impact: 2/5 · Sentiment: Positive
Just Eat launches emotional 'Stay Just Where You Are' campaign
Just Eat Takeaway.com launched a new brand platform, 'Stay Just Where You Are', created by VCCP, shifting from convenience to emotional moments. The campaign, consisting of 11 films and social content, targets share-of-market growth in Europe. Research with 6,000 people in UK, Germany, and Netherlands supported the insight that consumers value uninterrupted moments. The platform, designed to last 20-30 years, replaces celebrity-led ads, reducing costs and increasing flexibility. VCCP won the account on Christmas Eve, and the launch film features 'Grandpa', with 100 scripts written over six months. The work spans all channels and is adapted across multiple markets and languages, with translations like 'stay in the moment'.
Campaign launch by a major food delivery platform, relevant to brand marketing strategies but not directly impacting adtech infrastructure.
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Key Takeaways & Evidence Grounding
- Just Eat Takeaway.com launched new brand platform 'Stay Just Where You Are' on October 14, 2026.
- The campaign includes 11 films and 11 social films, with VCCP as creative agency.
- Research involved 6,000 consumers in UK, Germany, Netherlands, showing 81% want more time in enjoyable moments.
- The platform is designed to last 20-30 years.
- VCCP was appointed after a pitch and received the call on Christmas Eve (2025).
Connected Companies & Entities
1 Entity mapped“Chief marketing officer Ralph Rijks of Just Eat, part of Just Eat Takeaway.com, describing the new campaign.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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