Observed Signal · Jun 11, 2026 · Partnership · Source: DWDL · Impact: 2/5 · Sentiment: Positive
Joko & Klaas to Face German Handball Team on ProSieben
ProSiebenSat.1 and the German Handball Federation (DHB) announced a promotional show in which TV hosts Joko Winterscheidt and Klaas Heufer‑Umlauf will compete against players from the German handball national team ahead of the home Handball World Championship. The announcement was made during a Munich talk around the tournament's group draw; ProSiebenSat.1 plans broader programming around the 2027 home World Cup. In February the broadcaster and the DHB agreed a long-term partnership giving ProSiebenSat.1 free‑to‑air rights to roughly 60 DHB international matches (home matches for men and women plus other fixtures). ProSiebenSat.1 previously secured rights to the Handball World Championships for 2027–2031.
Broadcaster ProSiebenSat.1 holding exclusive free‑TV rights to DHB matches and the 2027 home World Championship creates programming and advertising opportunities around a major sporting event, but the news is not industry‑shifting.
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Key Takeaways & Evidence Grounding
- ProSiebenSat.1 will present a show in which Joko Winterscheidt and Klaas Heufer‑Umlauf compete against the German handball national team.
- ProSiebenSat.1 and the Deutscher Handball‑Bund (DHB) agreed a long‑term partnership in February to broadcast about 60 DHB international matches exclusively on free TV.
- ProSiebenSat.1 holds broadcasting rights for the Handball World Championships from 2027 through 2031.
- Henrik Pabst, Chief Content Officer at ProSiebenSat.1, announced plans to build extensive programming around the 2027 home World Championship.
- The article was published by DWDL.de on 2026-06-11.
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ProSieben Staff to Face Joko & Klaas in Special
ProSieben will revive a special edition of the game show "Joko & Klaas gegen ProSieben" for its 77th episode, broadcasting on 2026-06-03 at 20:15. Instead of celebrities, numerous ProSieben employees from areas such as programming, marketing, accounting, sports, IT, HR and legal will compete against hosts Joko and Klaas — repeating a format first aired in May 2023. The article notes a promotional photo featuring ProSieben channel chief Hannes Hiller, ProSiebenSat.1 CFO Bob Rajan and corporate spokesperson Stefanie Rupp-Menedetter. The 2023 employee special holds the show's record with a 20.1% market share (weighted 21.3%) and about 1.5 million viewers; recent episodes show weaker performance (December 2025 hit a 9.0% low), with the current season averaging roughly 12% in the young target group and reach below 1 million.
ProSieben Staff to Challenge Joko & Klaas Again
ProSieben will air a special 77th episode of "Joko & Klaas gegen ProSieben" on 2026-06-03 at 20:15 that again pits the presenters Joko and Klaas against numerous ProSieben employees from departments including programming, marketing, accounting, sports, IT, HR and legal. The format repeats a May 2023 special in which 777 employees participated and which set the show's all-time market‑share record (20.1% conventional, weighted 21.3%) with about 1.5 million viewers. ProSieben published a photo showing channel chief Hannes Hiller, ProSiebenSat.1 CFO Bob Rajan and corporate spokesperson Stefanie Rupp‑Menedetter. The article notes recent episodes have lower reach (under 1 million) and varying market shares, including a December 2025 low of 9.0%.
ProSiebenSat.1 unveils new shows, revives Hold, adds sports rights
ProSiebenSat.1 used its annual Hamburg presentation to unveil a broad programming slate, a major sports-rights push and a new free-TV channel. Sat.2 is slated for 2027 and will repurpose older German series and host video-podcast content. Across its linear channels and Joyn the group will air more than 2,500 hours of live sport over the next 18 months, including seven world championships (handball, basketball, ice hockey, rugby and darts from end‑2027), the U21 European Championship and nine live Bundesliga matches. Programming highlights include revivals such as 50 new episodes of Richter Alexander Hold, a Joko & Klaas road‑trip ('Joko & Klaas machen Urlaub') to Iceland, multiple reality/adventure formats (e.g., 4 Elements, Dschungel Divas, Surviving Amazonas), a Queen Silvia event drama and a new quiz with Jörg Pilawa. The group also teased entertainment-sport concepts like a celebrity table-tennis world championship.
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