Observed Signal · Dec 6, 2021 · Survey / Insights · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Jobseekers Seek Diversity, Firms Lack Strategies
Diversity is increasingly important in the job market, according to Monster Insights Report 2021 (Monster in collaboration with YouGov). About half of jobseekers prefer employers that actively pursue diversity, and 25% consider diversity very important. The study notes that 58% view strong employer branding around tolerance as advantageous, and 52% believe diverse teams work better. Age differences are evident, with 69% of 18–24-year-olds and 58% of 25–34-year-olds factoring diversity into employer choice. Yet many employers lack concrete actions: 39% do not pursue diversity and inclusion strategies, 22% have adjusted recruitment to emphasize diversity, 31% plan to implement soon, and 12% plan within the year. The piece highlights broader diversity categories (age, gender, sexual orientation, religion, origin, skin color, disabilities) and calls for comprehensive strategies beyond marketing. Maren Hallin of Monster emphasizes transparency and outward-facing employer branding.
Highlights DEI and employer branding relevance in recruitment; industry impact but not platform-level changes.
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Key Takeaways & Evidence Grounding
- 39% of companies do not pursue diversity and inclusion strategies.
- 22% have adjusted recruitment strategies to focus on diversity.
- 31% plan to implement diversity and inclusion measures soon.
- 12% plan to implement diversity and inclusion measures within this year.
- 50% of jobseekers prefer employers investing in diversity; 25% consider it very important.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
B2B Advertisers Must Embrace the Weekend
Bloomberg Media's David Bradford argues that B2B advertisers are missing opportunities by confining their campaigns to the working week. In a world where work and life blur, decision-makers are always 'on' but in different mindsets, especially on weekends. Bradford highlights Bloomberg's Weekend proposition, which offers in-depth, reflective content that attracts a growing audience of leaders. He cites YouGov data showing Lenovo's successful B2B activation during the World Cup, demonstrating that broader placements can work. He encourages advertisers to follow audiences across premium environments like podcasts, LinkedIn, and OOH, reaching them when they have more space to think. The article is an opinion piece advocating for a shift in B2B media planning to include weekend placements as a prime-time opportunity.
Ad Awareness Regains Place in Effectiveness Planning
A new study by Thinkbox, Ebiquity, WPP Media, and Gain Theory, presented at the IPA Effectiveness Conference, analyzes 1,478 brands and 328,000 observations to argue that ad awareness is a valuable lead indicator in advertising effectiveness, not just an obsolete metric. The research finds that ad awareness accounts for 17% of brand consideration, of which only 6% is direct, while 11% works indirectly by improving brand perceptions. It also reports category-specific impacts, such as 69% in QSR delivery and 62% in lotteries. The author, Andrew Tindall, recommends that marketers reinstate ad awareness as a KPI, balancing it with attention and emotion in effectiveness planning.
Study: Games Help Many Players Against Loneliness
A representative survey by game – Verband der deutschen Games-Branche and YouGov reveals that computer and video games play a significant social role for many people in Germany. 42% of gamers (around 20 million people) use games to stay in touch with friends, acquaintances, or family. 73% believe games help reduce loneliness, and 76% see games as a way to meet like-minded people. The survey, conducted between July 21-28, 2026 with 2,109 participants aged 16 and above, also found that 81% of respondents consider games a unifying hobby across generations. The game association highlights these findings in the context of World Mental Health Day on October 10, emphasizing the potential of social contacts in gaming communities.
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