Observed Signal · Jan 22, 2026 · Industry Analysis · Source: Horizont · Impact: 2/5 · Sentiment: Negative
Job Market for Communications Professionals Weakens
HORIZONT published an exclusive analysis (22 January 2026) based on data from Berlin employer-branding consultancy Index showing that demand for communications, marketing, PR, advertising and design professionals fell markedly in 2024 compared with 2023 and that this downward trend continued into the following year. The piece highlights regional differences in demand, noting that Berlin remains the primary jobs hub for communications specialists, and includes an interactive map identifying which German states and cities have the strongest demand for such roles.
A sustained decline in hiring for communications and advertising roles signals reduced demand across agencies and marketing teams, affecting workforce capacity and industry dynamics—relevant but not platform-level or regulatory news.
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Key Takeaways & Evidence Grounding
- HORIZONT published an exclusive analysis on 2026-01-22 by author Marco Saal.
- The analysis is based on data from the Berlin employer-branding consultancy Index.
- Demand for communications professionals fell significantly in 2024 versus 2023, and the decline continued in the subsequent year.
- Berlin remains the largest job hub for communications professionals; HORIZONT provides an interactive map showing regional demand by state and city.
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