Observed Signal · Sep 6, 2023 · Market Research · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Job Ghosting: Why People Vanish in Hiring
This article examines the rise of job ghosting in the hiring process, where applicants or employers stop responding without explanation. It notes that the term originates in online dating and has migrated to work environments, causing delays and friction in recruitment. Reasons for applicants ghosting include accepting a better job offer, reluctance to deliver a rejection, shifting impressions of a company, mutual non-commitment, and forgetfulness. Employers may ghost due to internal communication gaps, absence of decision-makers, or mere politeness lapses. A Softgarden online survey (reported by Der Spiegel) found 10% of applicants with signed contracts quit before starting; about 21% of respondents have quit within the first 100 days, with 18% doing so in 2022 (vs. 12% in 2018). The piece advocates for transparent, respectful communication and a strong feedback culture to mitigate negative impacts on hiring timelines and team continuity, including 10 tips for a positive workplace language culture.
Medium relevance to AdTech/MarTech recruitment and talent strategy.
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Key Takeaways & Evidence Grounding
- Ghosting in hiring spans both applicants and employers, leading to delays and disrupted recruitment.
- Softgarden’s online survey (as reported by Der Spiegel) found 10% of applicants with a signed contract quit before starting.
- Around 21% of respondents said they had quit within the first 100 days; 18% had done so in 2022, up from 12% in 2018.
- Most companies reportedly need at least two weeks to process applications, after which polite follow-ups are advised if there’s no response.
- The article emphasizes transparency, feedback culture, and respectful communication to reduce ghosting and improve hiring outcomes.
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2 Entities mappedRelated Market Signals & Shifts
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