Observed Signal · May 8, 2026 · Hiring · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
JBW Appoints Sonam Wieland as CEO
JBW Media AG announced a leadership change: Sonam Wieland, founder of the digital-ad agency Forward, took over as managing director of the Kilchberg-based media agency effective January 1, 2026, replacing founder Julien Witt. Nina Rolle becomes deputy managing director. The firm—an independent media consultancy for over 20 years—plans to combine the teams of JBW and Forward and operate under the Forward brand, creating a data- and technology-driven, 360-degree media offering. JBW Media AG is based at Paradiesstrasse 2 in Kilchberg.
Local leadership change at an independent media agency with a planned team/brand consolidation; limited industry-wide impact beyond regional agency/MarTech services.
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Key Takeaways & Evidence Grounding
- Sonam Wieland, founder of Forward, became managing director (CEO) of JBW Media AG effective 2026-01-01.
- Julien Witt, founder of JBW, was replaced as part of a succession solution.
- Nina Rolle was appointed deputy managing director of JBW Media AG.
- JBW plans to merge teams from JBW and Forward and operate under the Forward brand to offer data- and technology-driven 360-degree media solutions.
- JBW Media AG is headquartered at Paradiesstrasse 2, Kilchberg and has been an independent media consultancy for over 20 years.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Christoph Wieland to Become New CEO of Communicaziun.ch
Christoph Wieland, aged 35, will become the new head of the Swiss communications agency Communicaziun.ch starting January 1, 2027. He joins from the Flims-based agency Quant, where he spent seven years managing strategy and marketing mandates for SMEs, municipalities, and companies in the hotel, tourism, and industrial sectors. Wieland brings over 13 years of experience in brand management, marketing, and sales, and is noted for driving AI integration in organizational, marketing, and sales processes. He succeeds Roman Benker, who has been leading the company on an interim basis since July. Founder Armin Spescha will remain on the board of directors. Communicaziun.ch employs over 70 staff across three locations in Ilanz, Chur, and Glarus, offering services including strategy, public affairs, marketing, creative, film, photography, web and app development, events, and print.
Sabine Jünger joins Front Row as Europe Head
Sabine Jünger, currently Vice President at Otto Advertising, will become Managing Director Europe of e‑commerce agency group Front Row, effective 1 January 2027. Jünger has served at Otto since 2021 and previously was Head of Agency at Amazon (2015–2020). At Front Row she will join a four‑person European management team alongside Daniel Andrlik (e‑commerce), Chief Product Officer Benjamin Weyrich and Niall Donohoe (B2B marketing). The company—formed in 2022 from the merger of Hamburg’s Finc3 and US marketplace accelerator Fortress Brand—employs more than 600 people worldwide and counts clients such as Unilever, Bosch, Tesa, Sennheiser and Wella. Founders Jan Bechler, Tim Nedden and Björn Sjut will step back from the management team in spring 2027 but remain founding partners and shareholders. Reported by Horizont on 20 August 2026.
Wiebke Wiesner Named MFG CEO
Wiebke Wiesner has been appointed managing director (Geschäftsführerin) of MFG Medien- und Filmgesellschaft Baden-Württemberg with immediate effect, succeeding Carl Bergengruen who led the organisation since 2013. Wiesner is a lawyer and film/media specialist who most recently worked at the Producers Alliance as legal counsel and deputy managing director and served as interim head in summer 2025. She previously spent 15 years at Medienboard Berlin‑Brandenburg and has been active on the supervisory board of the Filmförderungsanstalt (FFA), chaired the FFA guidelines committee, and participated in reforming the film funding law and in tariff negotiations on AI topics. Wiesner says she will prioritise dialogue with industry stakeholders during her first 100 days to develop a long‑term strategy for Baden‑Württemberg's media and creative sector. The article was published by MEEDIA on 2026-07-02.
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