Observed Signal · Jul 2, 2026 · Appointment · Source: Meedia · Impact: 1/5 · Sentiment: Neutral
Wiebke Wiesner Named MFG CEO
Wiebke Wiesner has been appointed managing director (Geschäftsführerin) of MFG Medien- und Filmgesellschaft Baden-Württemberg with immediate effect, succeeding Carl Bergengruen who led the organisation since 2013. Wiesner is a lawyer and film/media specialist who most recently worked at the Producers Alliance as legal counsel and deputy managing director and served as interim head in summer 2025. She previously spent 15 years at Medienboard Berlin‑Brandenburg and has been active on the supervisory board of the Filmförderungsanstalt (FFA), chaired the FFA guidelines committee, and participated in reforming the film funding law and in tariff negotiations on AI topics. Wiesner says she will prioritise dialogue with industry stakeholders during her first 100 days to develop a long‑term strategy for Baden‑Württemberg's media and creative sector. The article was published by MEEDIA on 2026-07-02.
Regional leadership change at a state film and media agency; relevant for the regional media and creative ecosystem but limited direct impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Wiebke Wiesner appointed managing director of MFG Medien- und Filmgesellschaft Baden-Württemberg, effective immediately.
- She succeeds Carl Bergengruen, who had led MFG since 2013.
- Wiesner most recently served as legal counsel and deputy managing director at the Producers Alliance and was interim head of the association in summer 2025.
- She previously worked 15 years at Medienboard Berlin-Brandenburg.
- Wiesner served on the supervisory board of the Filmförderungsanstalt (FFA), chaired the FFA guidelines committee, and was involved in film funding law reform and AI-related tariff agreements.
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