Observed Signal · Feb 24, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
JARS Digital and Brandi AI Boost B2B Brand Visibility
JARS Digital, a B2B demand-generation agency, has joined the Brandi Agency Partnership Program to help clients track and improve how they appear in generative AI answers. The partnership uses Brandi AI™’s enterprise AI visibility and Generative Engine Optimization (GEO) capabilities to provide data-backed insight into how platforms such as ChatGPT, Gemini, Claude and Perplexity influence high-intent research, category authority and pipeline growth. JARS Digital will use those insights to identify credibility gaps and strengthen brands’ visibility and trust in AI-driven discovery. Brandi AI’s CEO Leah Nurik highlighted the joint effort to measure how brands are seen, cited and trusted by AI.
Partnership introduces agency access to an enterprise GEO/AI-visibility platform that helps B2B brands adapt to AI-driven discovery; relevant to SEO and agency services but not industry-shifting.
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Key Takeaways & Evidence Grounding
- JARS Digital joined the Brandi Agency Partnership Program.
- The partnership leverages Brandi AI™’s enterprise AI visibility platform and Generative Engine Optimization (GEO).
- The initiative provides data-backed visibility into how AI platforms (ChatGPT, Gemini, Claude, Perplexity) influence high-intent research and pipeline growth.
- JARS Digital will help clients identify credibility gaps in AI responses and translate insights into actions to improve AI-driven brand visibility.
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Abel Communications Joins Brandi AI Partnership Program
Abel Communications has joined the Brandi Agency Partnership Program to help PR and marketing clients improve visibility, trust and recognition across generative AI platforms. Brandi AI positions itself as an intelligence-driven platform for enterprise AI visibility, Brand Intelligence and Generative Engine Optimization (GEO). Through the partnership Abel will use Brandi’s insights to assess how clients are surfaced, cited and discussed across AI systems (examples named include ChatGPT, Gemini, Claude and Perplexity), identify credibility gaps, and guide communications and earned-media strategies to strengthen AI-era discoverability. The announcement includes quotes from Jessica Fast, vice president at Abel Communications, and Leah Nurik, co-founder and CEO of Brandi AI. The item was published via PRNewswire on May 14, 2026.
Brandi AI Launches Sentiment Hub for AI Answer Engines
Brandi AI announced Sentiment Hub, a patent-pending brand intelligence capability that lets enterprise marketing and PR teams define market categories and track how AI answer engines (e.g., ChatGPT, CoPilot, Google AI Overviews, Perplexity) characterize their brands. The platform uses a proprietary scoring algorithm to attribute sentiment to specific tracked links, identify source-level sentiment drivers, measure shifts over time, and benchmark against competitors across queries, personas, geographies and segments. Brandi positions Sentiment Hub as the first customizable solution to measure market-category ownership and AI-generated brand sentiment, enabling teams to trace which publishers or sources influence AI answers and to connect those trends to PR, SEO, Generative Engine Optimization (GEO) and broader brand strategy. The article quotes Leah Nurik, CEO of Brandi AI, and Gini Dietrich, founder of Spin Sucks.
Brandi AI Unveils GEO Framework for Enhanced AI Visibility
Brandi AI announced a structured AI Visibility Framework that defines Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) as three sequential layers for brand visibility in AI-generated answers. The framework positions SEO as enabling retrieval, AEO as enabling clear extraction, and GEO as building authority and repeat citation by AI systems. Brandi AI says its platform measures answer presence, citation frequency, competitive inclusion, and reuse patterns across AI answer platforms such as ChatGPT, Google AI Overviews, and Perplexity to help brands manage visibility in AI-driven discovery.
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