Observed Signal · Nov 12, 2026 · Executive Appointment · Source: 3SS · Impact: 2/5
Jake Waldrup joins 3SS to grow its US automotive business
3SS, a provider of in-car entertainment and TV platform solutions, announced that Jake Waldrup has joined the company as Business Development Manager Automotive (US). Based in Michigan, Waldrup will leverage his automotive industry experience to develop relationships with carmakers and content providers, supporting the growth of 3SS's in-car entertainment business in the United States. He joins the team behind 3Ready Automotive, the platform powering Škoda Play and the Zeekr Entertainment Hub in Europe. 3SS will showcase 3Ready Automotive at CES 2027, scheduled for January 6-9, 2027, at the P3 booth 3971 in the West Hall of the Las Vegas Convention Center.
The appointment signals 3SS's strategic push into the US automotive infotainment market, a growing segment for connected car services. It underscores the company's commitment to expanding its in-car entertainment platform beyond Europe.
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Key Takeaways & Evidence Grounding
- Jake Waldrup joins 3SS as Business Development Manager Automotive (US).
- He is based in Michigan and will focus on building relationships with carmakers and content providers.
- 3SS's 3Ready Automotive platform powers Škoda Play and the Zeekr Entertainment Hub in Europe.
- 3SS will demonstrate 3Ready Automotive at CES 2027, January 6-9, 2027, at the P3 booth 3971, West Hall, Las Vegas Convention Center.
Connected Companies & Entities
“3SS is the company that hired Jake Waldrup to grow its US automotive business.”
Ontology Mapping & Concepts
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