Observed Signal · Sep 25, 2019 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Izzi Smith Joins Ryte as Technical SEO Analyst
Izzi Smith is joining Ryte GmbH as a Technical SEO Analyst, effective December 1, 2019. She moves from Sixt SE, where she served as SEO Manager overseeing English-language markets and helped shape Sixt’s international SEO strategy and growth. At Sixt, she led international SEO initiatives encompassing broad content strategies, structured data alignment, and UX-driven optimization, and produced case studies highlighting Featured Snippets that supported a SEMY Award in 2018. Smith has spoken at Brighton SEO, SMX, and SEOkomm, and was listed among the best female SEOs in 2019 by Search Engine Journal. At Ryte, her remit includes expanding the technical SEO unit, representing Ryte at international conferences, and building an international team of top SEOs—the “Technical SEO All Stars” powered by Ryte. Ryte is a Munich-based SaaS company with a Ho Chi Minh City office, founded in 2012, employing over 70 people and serving more than 900,000 users. Customers cited include Daimler, Bayern München, Fanatics, Allianz, Sixt, and ING.
Moderate industry impact; notable senior SEO hire at a leading MarTech/SEO SaaS company
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Key Takeaways & Evidence Grounding
- Izzi Smith joins Ryte GmbH as Technical SEO Analyst starting December 1, 2019.
- She previously served as SEO Manager at Sixt SE, overseeing English-language markets and international SEO strategy.
- At Sixt, she led international SEO projects, including content strategies, structured data, and UX initiatives, and contributed to the SEMY Award 2018 via Featured Snippets.
- Smith has spoken at Brighton SEO, SMX and SEOkomm; named among the best female SEOs 2019 by Search Engine Journal.
- Ryte’s plan for her role includes expanding the technical SEO unit, speaking at international conferences, and building the 'Technical SEO All Stars' powered by Ryte.
- Ryte is a Munich-based SaaS company with a branch in Ho Chi Minh City, founded in 2012, employing over 70 people and serving more than 900,000 users.
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