Observed Signal · Sep 12, 2026 · Policy Update · Source: t3n · Impact: 3/5 · Sentiment: Neutral
Social Media Market: Instagram's Mosseri Defends Feed Algorithm, Rejects Addictive Claims
Instagram CEO Adam Mosseri has defended the platform's algorithmic feed, arguing that a chronological feed would overwhelm users with brand content and reduce engagement and satisfaction. He made the comments in response to Australian government plans to require social media platforms to offer users a choice between algorithmic and chronological feeds. Mosseri also rejected claims that Instagram is addictive, despite a recent US court ruling that found Meta and Alphabet negligent for not warning users about platform risks, awarding $3 million in damages. He acknowledged the ranking is not perfect but emphasized the company's efforts to give users control over their feeds.
Comments from Instagram CEO on feed algorithm regulation are significant for the AdTech industry as they could impact content distribution and advertising reach on major platforms, though no immediate changes are implemented.
Key Takeaways & Evidence Grounding
- Australia announced plans to mandate that social media platforms offer users a choice between algorithmic and chronological feeds.
- Instagram CEO Adam Mosseri stated that a chronological feed would lead to more brand content and lower user engagement and satisfaction.
- A US court ruled that Meta and Alphabet acted negligently by not adequately warning users about platform risks, awarding the plaintiff $3 million in damages.
- Mosseri rejected the claim that Instagram is addictive, stating 'I don't believe Instagram is addictive.'
- The comments were made during a press conference for the launch of the 'Algo Confessions' video series on Instagram.
Connected Companies & Entities
3 Entities mappedMeta's visual social platform and advertising inventory business.
“Instagram CEO Adam Mosseri defended the platform's algorithmic feed against addiction claims....”
Meta
Consumer internet platforms monetised through advertising, apps, subscriptions and VR.
“The court concluded that the companies Meta and Alphabet had acted negligently and had not sufficiently warned of the risks of their platfor...”
Alphabet
Digital platform conglomerate centred on advertising, media and software.
“The court concluded that the companies Meta and Alphabet had acted negligently and had not sufficiently warned of the risks of their platfor...”
Ontology Mapping & Concepts
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