Observed Signal · Apr 20, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Instagram Tests Spontaneous Stories (BeReal Copy)
Instagram is testing a feature called Spontaneous Stories that highlights 'real moments' from a user’s contacts via a daily notification. The concept, described as BeReal-like, prompts users to post within five minutes to share spontaneous content, and the stories are viewable by others only after the user posts. BeReal reportedly has around 50 million MAU, and the test notes that BeReal allows two minutes; Instagram’s window is five minutes, with notifications arriving at different times daily and lasting until the next notification. Roll Calls, a related Instagram test inviting group-chat members to post within five minutes, is referenced as part of the testing landscape. Matt Navarra, a social-media expert, shared details about the test on Twitter. There is no clear indication yet when Spontaneous Stories will be available to all users.
BeReal-like feature test on Instagram; not industry-shifting
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Key Takeaways & Evidence Grounding
- Instagram is testing a feature called Spontaneous Stories that shows real moments from contacts.
- A daily notification prompts users to post within five minutes to capture spontaneous content.
- Stories are visible to others only after the user posts, with a five-minute capture window.
- The feature is described as BeReal-like; BeReal reportedly has around 50 million MAU.
- Roll Calls is mentioned as a related Instagram test; Matt Navarra reported on Twitter about the testing.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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