Observed Signal · Nov 27, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Instagram tests Scroll to Just Watched for Reels
Instagram is testing a new feature that lets users jump directly to the Reel they just watched within a creator's profile, complementing the recently launched Watch History. The function, called Scroll to Just Watched, appears in the Reels tab as a button and works when the user navigates from the watched Reel back to the Reels section of the creator's profile. Tapping the button takes you to the exact place in the grid where the video is located, provided the last viewed Reel isn't one of the most recent posts. The feature is in limited testing and no broad rollout date has been announced. The capability aligns with existing watch-history functionality on TikTok and follows recent Instagram updates like new labels that highlight recent posts. The piece notes that the feature would improve content discovery and streamline navigation within profiles.
Technical Release (feature test) from a Major Platform (Meta)
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Key Takeaways & Evidence Grounding
- Instagram is testing Scroll to Just Watched in the Reels tab in a limited test.
- The feature complements the Watch History feature recently launched by Instagram.
- Users tap Scroll to Just Watched to jump to the last watched Reel within the creator's profile grid.
- Launch timeline for broader rollout is not yet known.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Instagram Adds Reels Watch History
Instagram has introduced a Watch History feature for Reels, allowing users to view videos they previously watched. The feature is presented by platform chief Adam Mosseri and can be accessed via Settings > Your Activity > Reels History (Verlauf ansehen). Users can organize their history by recency, search within specific timeframes, and search for videos by particular creators. Instagram notes that Reels are a core format on the platform, with billions of shares daily and a user base exceeding 3 billion. The enhancement targets both private users and creators/social media managers by enabling quick re-finding of watched content and better consumption insights, aligning with similar capabilities long available on competing apps like TikTok.
Instagram Auto-Scroll and Secret Reels
Instagram is expanding its feature set with an auto-scroll option for Reels, now available to more users including in the EU and on both Android and iOS. The feature automatically plays the next Reel when one ends, reducing manual swipes and aiming to boost watch time. The article also reports tests of exclusive Reels accessible via a user-chosen access code, potentially enabling creator-only content, behind-the-scenes material, and new monetization concepts. In addition, Instagram is piloting a new metric to show how many Likes a single slide receives within a carousel, providing granular performance insights for creators. The piece notes broader experiments around user control of the algorithm, and mentions other IG developments like a Watch History-driven Scroll to Just Watched and longer Reels camera tools. The coverage portrays Instagram as tuning for passive consumption while exploring exclusive access and deeper analytics for creators and brands.
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