Observed Signal · Jan 9, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Instagram Tests In-App Text Posts and Filters
Instagram is reportedly developing a 'Text mode' that would allow creators to craft text posts directly within the app. The mode would render the text as an image for posting, with test variants showing colored backgrounds. Paluzzi notes that future iterations could add features such as color themes or avatars. The expansion could simplify text-content creation for marketers and creators who previously relied on third-party tools like Canva, though Instagram has not announced a rollout timeline. In addition, Instagram introduced a separate feature allowing users to suppress recommendations by keywords, phrases, or emojis, according to social-media researcher Ahmed Ghanem. The coverage frames these updates as part of Instagram’s broader push to expand creator tools and user control, with reference to broader avatar trends on Instagram, WhatsApp, and other Meta properties.
Technical Release on major platform (Instagram) with in-app text posts and recommendation filtering; potential impact for creators/advertisers
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Key Takeaways & Evidence Grounding
- Instagram is testing an in-app 'Text mode' for posts.
- Text posts would be saved as images during testing, with colored backgrounds shown.
- Future design options may include color themes and avatars.
- Instagram added a filter to hide recommended posts by keywords, phrases, or emojis.
- Insights originate from Alessandro Paluzzi's tweet and Ahmed Ghanem's comments.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
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Instagram Tests Image Uploads in Comments
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Instagram Tests Story Editing; Edits Gets Creator Update
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