Observed Signal · Aug 14, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Instagram Tests Group Mentions in Stories
Instagram is developing Group Mentions for Stories, enabling creators to tag multiple people or accounts with a single mention. The Group Mentions can be reused within a group for future content, making it easier to highlight group activities such as trips, company events, meet-and-greets, or industry happenings. The development was confirmed by Adam Mosseri on his Instagram channel, with no launch date announced. The feature is intended to simplify collaborative storytelling in Stories while allowing creators and brands to tag frequent partners without clutter. Meta is also exploring other tools, including a Gen AI Creator for posts and a Meta Verified Feed, and Mosseri noted that engagement on the Feed has lagged behind Stories and Direct Messages. This signals Meta’s ongoing experimentation with creator-centric features across its apps.
Feature in testing; potential impact on creator tagging and collaboration workflows.
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Key Takeaways & Evidence Grounding
- Instagram is testing Group Mentions in Stories to tag multiple people or accounts with a single tag.
- Group Mentions can be reused within a group for future content.
- The feature targets content about group activities such as trips, company events, meet-and-greets, or industry events.
- Adam Mosseri confirmed the feature on his Instagram channel.
- Meta is experimenting with Gen AI Creator for Posts and a Meta Verified Feed; Mosseri said the Feed lags in engagement behind Stories and DMs.
Connected Companies & Entities
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Related Market Signals & Shifts
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Google launches unified agentic AI for Gemini
At a Google Cloud event on Thursday, Google announced it is bringing agentic AI to its Gemini assistant, launching a unified agent that can autonomously plan and execute tasks on behalf of users. Aimed initially at businesses, the agent can connect to internal systems and external tools, use custom skills, and even choose from third-party models like Anthropic's Claude. It will have its own Workspace account with an email address, and will write its own audit trail. Early testers include On, Shopify, and PayPal. Gemini has over 1 billion monthly active users, and nearly 90% of Fortune 100 companies use Gemini Enterprise.
AWNY, Jupiter Fest Spotlight Agentic Ads and Open Web
Advertising Week New York and the inaugural Jupiter Festival Miami highlighted the industry's shift toward agentic advertising and anxieties about the open web's future. Major announcements included TikTok's off-platform ad expansion and a new AI shopping agent, Meta's AI campaign assistant testing, and OpenAI's visual ads introduction. Paramount's $110 billion acquisition of Warner Bros. Discovery closed, forming Skydance. Key themes were the threat of AI to publisher traffic, the rise of AI visibility tools, the early stage of agentic media buying, unsolved cross-platform measurement, and the booming sports and retail media sectors. Deals included PubX's acquisition of Compliant and a $5 million Series A, and OpenAI's reported $30 billion round talks with BlackRock and UAE investors.
ICANN Receives 1,615 New Top-Level Domain Applications
The Internet Corporation for Assigned Names and Numbers (ICANN) has accepted applications for new generic top-level domains (gTLDs) for the first time since 2012. A total of 1,615 applications were submitted by 481 applicants, with a strong focus on AI-related domains. Ten companies, including Meta and OpenAI, applied for .agent, seven for .agi, and six for .asi. Meta filed 21 applications, including .instagram and .threads, while OpenAI filed 15, including .chatgpt and .codex. German entities like Adidas, Biontech, and Allianz also applied for brand-specific domains. The application fee can be up to $227,000 per domain. The article also highlights the financial success of country-code TLDs like .ai, which earned Anguilla about €59 million by November 2025.
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