Observed Signal · Sep 13, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Instagram Tests Carousel Mode for Reels
Instagram is testing a feature called Carousel Mode that lets creators preview how their media would look when published as a Reel or as a traditional Carousel Post. The test enables mixing videos and photos within a single carousel, and previews are shown before posting so creators can decide which format works best. Screenshots of the feature were shared by app researcher Radu Oncescu on Threads. Instagram says the preview is meant to show how media would be recommended to other users once published, and that both formats can appear in recommendations after posting. The test is not yet rolled out to all users, and there has been no official announcement from Instagram. In addition to Carousel Mode, Instagram is experimenting with other Reel-related features, including exposing Reels to non-followers and allowing Reels to be created from Feed Posts, as part of broader creator-tool work. These experiments indicate Instagram's ongoing focus on Creator tools and format optimization to support engagement across Reels and Carousel posts.
Technical Release on major platform; creator tools and content-format experimentation with potential industry impact.
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Key Takeaways & Evidence Grounding
- Instagram started testing Carousel Mode that previews content as a Reel or Carousel Post for creators.
- The feature allows combining videos and photos within a single carousel post.
- Preview content is shown before publishing to help choose the best format.
- Screenshots were shared by app researcher Radu Oncescu on Threads.
- No official Instagram announcement and not yet available to all users.
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Related Market Signals & Shifts
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Instagram tests reordering carousels after posting
Instagram is piloting a feature that would let creators reorder slides in carousel posts even after they have been published. The test follows earlier experiments in late 2024 that allowed adding visuals to published carousels, though not a full reorder capability. App researcher Alessandro Paluzzi identified the new function and demonstrated how it would work in a video on Threads. At present, the feature is not publicly accessible to users as Instagram has not announced an official rollout. Proponents argue that the ability to rearrange carousels could improve engagement and time spent in the feed and enhance content reuse for brands and creators. The format remains a high-engagement option on Instagram, with carousels traditionally performing well in engagement terms but competing with Reels for reach. If the feature becomes available, it could influence content optimization strategies and post-grid presentation, while exact rollout timing remains unclear.
Google launches unified agentic AI for Gemini
At a Google Cloud event on Thursday, Google announced it is bringing agentic AI to its Gemini assistant, launching a unified agent that can autonomously plan and execute tasks on behalf of users. Aimed initially at businesses, the agent can connect to internal systems and external tools, use custom skills, and even choose from third-party models like Anthropic's Claude. It will have its own Workspace account with an email address, and will write its own audit trail. Early testers include On, Shopify, and PayPal. Gemini has over 1 billion monthly active users, and nearly 90% of Fortune 100 companies use Gemini Enterprise.
AWNY, Jupiter Fest Spotlight Agentic Ads and Open Web
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